Escentric Molecules was launched in 2006 as a challenge.
Geza Schoen, a Berlin-based perfumer with a long track record in the fragrance industry, wanted to make a deliberately provocative comment on the way fragrance is made and marketed today. He was keen to de-mystify the whole process. So his proposal was this: the simultaneous launch of two scents, one a heady synthesis of different ingredients (which is how most people would understand the concept of fragrance), the other, an homage to the single note – the aroma-molecule – which determined the personality of that synthesis.
One thing Schoen wanted to do when he created Escentric Molecules was to bring the focus back to the substance of perfumery in an industry which often puts more emphasis on the style. The irony is, of course, that in setting out to dispel myth, Escentric Molecules has actually created a whole new mystique for itself.