Frédéric Malle introduced the Editions de Parfums in 2000, as a completely original concept whereby the world’s greatest noses composed exclusive, creative fragrances that would be sold under their creator’s names. In an era in which most companies attach more importance to brand names, by intensified marketing campaigns, Malle brings the attention back to the product itself: perfume. Through a simple “back to basics” ideology, the Editions de Parfums are challenging all prevailing trends.
The blend of Frédéric Malle’s ideals with the distinct personalities of each perfumer, and the total freedom provided to them by the Editions de Parfums, has created a brand with no defined house style. Its singularity comes from its striking heterogeneity, where each nose has expressed and unleashed his or her creative instinct to the fullest.