PRO FUMUM ROMA
Directly from Rome we bring you PRO FUMUM ROMA - a family owned niche perfume brand that make their scent in oil base. The story begins with Celestino and Lucia Durante who after the Second World War decided to move from a small town called Sant'Elena Sannita to Rome. Coming from a family with a long artisan tradition, they used their skills to open a tiny storefront selling interesting fragrances, hand made soaps and other beauty products. From these humble beginnings the business grew into a chain of shops that quickly became a reference point for luxury personal care in the city.
The skill and craftmanship were passed on through the generations of the Durante family and in 1996 Celestino and Lucia's grandchildren expanded the business by creating a line of exclusive fragrances. The PRO FUMUM ROMA scents are exquisitely crafted to evoke the emotions and memories of their beloved Italy. Inspiration has come from an eclectic mix of Italian motifs including stories of Rome, iconic vacation islands and even a delicious local pastry shop. The resultant scents though seductively layered, are wonderfullly simple at heart.